Social media is now the norm. Plain and simple. Companies and organizations can’t afford to NOT be on social media. 1.7 billion people use Facebook every month and 500 million people use Instagram every month. That’s a lot of potential people one could reach using social media. Why is it that when it comes to science that social media is at the bottom of the list?
Each social media platform has it’s own strengths and weaknesses. This means that different organizations might have a different use or preference for social media. For example, a research lab might be more interested in reaching the general public to share the significance of their work and what they’re doing whereas a biotechnology company is trying to reach customers. Either way, target audiences often look to social media to find out more about an organization and to connect with them. Science institutions are no different and here is why they need to beef up their social media usage.
As a species, humans are very visual. We are drawn towards moving objects, bright colors and contrasting textures. This translates into video and pictures being the most effective routes to getting attention on social media. People want to see science in action they don’t just want to read about it. Instagram is a perfect platform for this. It’s growing rapidly and it’s highly visual nature and easy mobile device usage makes it easy to connect with people.
Facebook, Twitter and LinkedIn are also great platforms to reach people. A large portion of the world is on Facebook and Twitter makes it easy to reach out to people worldwide. LinkedIn is great for professional usage, especially for companies. Below is a list of links that provide helpful information in each platform on how you can improve your social media presence and target audience interaction:
- Flickr Creative Commons License
- Google Images